The public relations business is at once cyclical and a-cyclical. During up economic times, companies hire PR firms to support marketing programs that range from new product and service launches, to ambitious investor relations programs. During down cycles, the PR business may find its demand in helping companies navigate crisis communications and issues management situations, such as bankruptcy filings or corporate downsizings.
The past several years have been interesting, to say the least. Over the past year, O’Brien Communications has been active in helping clients in just some of the following ways:
- Implement professional services marketing programs;
- Media coaching;
- Media relations support and counsel;
- Corporate Social Responsibility Report writing and editing;
- Marcellus Shale marketing communications and public relations support;
- Social media response; and
- Corporate video writing and production.
In some of these cases, the work centered on identifying and seizing opportunities to trigger or sustain growth, while in others, the work may have been in response to the changing economic climate.
In 2012, economic analysts are telling the media that an economic recovery, though slow, is under way. Regardless, the need for effective communication is greater than ever. For firms well-positioned to grow with an improving economy, the time is now to spread the word. And for those firms still working through challenges, it is never more important to communicate to all of their important stakeholders.
O’Brien Communications was formed to meet the corporate communications challenges of companies facing the full range of challenges regardless of external factors. Please feel free to contact O’Brien if 2012 looks like it could present its own set of challenges where effective communications may be part of the solution.
