Before You Put Your Faith in AI for Crisis Communications, Learn About “Automation Bias”
In closing chapter of my book, The Essential Crisis Communications Plan, I touch on one of the most transformative developments to come along in recent years when it comes to crisis communications. That is the emergence of generative Artificial Intelligence (AI).
First, I’ll recap what it says in the book, and then I’ll elaborate further:
“As a tool, (AI) will be powerful.
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