Crisis Communications: New Academic Year Brings a New Set of Crises

School is back in session, and in the crisis communications field that means a new year of school-centric crises. Expect some of the following in the coming months:

• Viral videos of students fighting, bullying and ganging up on defenseless kids;

• In-classroom videos of teachers saying or doing improper things;

• Reports of drug overdoses or illicit transactions taking place on school property;

• Questionable class assignments or test questions from teachers that show up on social media or in the news media;

• Teachers or students arrested or investigated for questionable activities outside the classroom;

• Reports of improper relationships between some teachers and students;

• Outrage from parents in the media and at school board meetings over decisions, policies or events;

• And tragically, more active shooter situations.

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