Don’t Try to ‘Common Sense’ Your Way Out of a Crisis
One of the most ‘common’ mistakes public relations pros make when faced with a crisis situation, particularly when they have little crisis experience, is to try to ‘common sense’ their way out of it. More to the point, if they don’t have experience all that they likely know about crisis management is what they may have read on a couple of blogs or at that one conference they attended three years ago, and they try to wing it.… Read the rest
The post Don’t Try to ‘Common Sense’ Your Way Out of a Crisis first appeared on O'Brien Communications.