You Only Need One Out of Four Crisis Communications “Experts”
There are four kinds of crisis communications experts. Spoiler alert. You only need one of them.
Here they are:
The Academic
The Performative Presenter
The Media Trainer
The Counselor
The reason you only need one is because only one of these four has actually managed a crisis before. If you’re not sure which one is the one you need, we’ll get there.… Read the rest
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