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Think Pieces

An Obituary Goes Sideways
Never underestimate the emotions at play when someone dies.
 • Tim O'Brien
Issues Management: The Exception is Not the Rule
It's one of the most common ways emotional narratives are used to change your perspective.
 • Tim O'Brien
Change Management: Always Start with the Familiar
Anyone who’s ever moved into a new place knows this instinctively.
 • Tim O'Brien
Almost Impossible: The Story Behind Our Aaron Brown Interview on 9/11
Legendary former CNN news anchor Aaron Brown, has died, his family has reported.
 • Tim O'Brien
Don’t Underestimate the “Second Bullet” of Your Strategy
Have you ever been in a strategy session and by the end of it, the white board is full of great and not-so-great ideas?
 • Tim O'Brien
I'm Thankful for the Bad Things
What I would tell my younger self
 • Tim O'Brien
This is How Your Critics Try to Define You
How they frame you without you realizing it
 • Tim O'Brien
How are Your Opinions Assigned to You
It's not a question of "if"
 • Tim O'Brien
The PR Field Could Not Exist Without a Robust First Amendment
The field's First Amendment illiteracy will astonish you
 • Tim O'Brien
Apologies: Cancel Culture Does Not Forgive
There's no such thing as a 'good apology'
 • Tim O'Brien
What You Don’t Know About Polemic Journalism Can Hurt You
When defeating 'the other team' matters more than truth
 • Tim O'Brien
When Emotions are Weaponized Against You
Emotions are the most powerful influencers
 • Tim O'Brien
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